The first native data driven company to the Fortune List in 10 years

This is the list of top 10 Fortune companies:

  1. Walmart: Founded in 1962.
  2. Berkshire Hathaway: Founded in 1839.
  3. Apple: Founded in 1976.
  4. Exxon mobile: Founded in 1870.
  5. McKesson: Founded in 1833.
  6. United Health Group: Founded in 1977.
  7. CVS Health: Founded in 1963.
  8. General Motors: Founded in 1908.
  9. AT&T: Founded in 1983.
  10. Ford Motors: Founded in 1903.

Information was historically expensive until the following products were lunched.

  1. Google Analytics: Was launched in 2005. It was after 2009 that it added features to convert the platform into a Corporative Solution.
  2. Amazon Web Services: Launched in 20016.
  3. Apache Hadoop: Launched in 2011.
  4. Google Cloud Services: Launched in 2011.
  5. NoSQL Databases: Relaunched in 2009 (It was used from the early ’60s reintroduced in 2009 by Johan Oskarsson, then a developer at, when he organized an event to discuss “open source distributed, non relational databases).

All the above mentioned companies where founded at a time where data was scarce, expensive in money and time. Ergo they developed their culture in an scenario of information scarcity.

How can you develop Snow Skiing skills if you live in Honolulu? You just can’t. And everything that you do repeatedly become a habit and then part of your culture.

What happen with the newer companies? Well the thing is that companies don’t manage companies, people manage companies.

The culture is a construction based on a mix between company’s founder vision and how the people interprets that vision and convert it into action.

Let’s do our math. If we want a manager that is data native so he can have a data driven mindset we are talking about people that begin managing companies in the not earlier than 2005 or 2006.

In average the earlier a person get a job after graduating is, lets say 23 years old. That people would have today no more than 33 years old. If they launch a very successful startup we will have the first native data driven company in a Fortune 500 list in like 10 years and that’s being completely optimistic on the calculations, unless you are Mark Zuckerberg who is without doubt an outlier.

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