The top performance metrics that matter most

Today eMarketer publish a note with an study about the metrics that matter most.

The result in the following chart:

So, ClickthrouhgsTraffic to website, Lead Generation/User opt-inPageviews (then what’s traffic?), Incremental SalesROICustomer Retention/reactivation, Offer response rates, Requests for more information and Brand Lift or awareness are the metrics that most matters…now I understands a lot!

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