Ten years ago or so, talking about Analytics was something interesting for a couple of nerds and geeks, and not just in Latin America, but in the world.
Two weeks ago I was Invited to talk about the Digital Analytics job in one of my favorite TV programs, “Argentina para Armar”. Tom (from Intellignos) and I were talking probably for the very first time to a non nerdy audience about what is Digital Analytics about. And you know what? I received dozens of emails asking for more information about this “profession”!
If you are in this industry probably sometimes you feel, , like me, that things are not moving forward as fast as you like to, but this kind of things give us a clue that we are going in the right direction and the Digital Analytics Association is being definitely the cornerstone.
Here I leave you the video, I know, it’s in Spanish…but, is a great time for practicing it, right?