If you are already generating Social Campaigns or are just beginning I recommend you to track them so you can folllow the “plan-action-measure” improving Cycle. Some of you have probably very interesting projects but are not experts in programing or coding and normally avoid this kind of post. Don’t do that! This process is really simple and extremely usefull…give me just five minutes and I’ll show you. 1- Once you have planned your Social Campaign (links with interesting content in Facebook, twitter, Orkut, Sonico, MySpace, Hi5, or any other) you will need to define the Source, Medium and Campaign name (if you are generating multiple links in the same “post” then you can use the variable Content

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