Two weeks ago I received the invite for joining the MS Gatineau Beta test. Unfortunately this month I was very busy and I haven’t see that in fact I received the beta testing access. So after receiving their reminder y finally got it up and running. . I’ll let Gatineau collect some data and in one or two weeks and then I’m going to review it.
Continue readingThe importance of a good information source
As we are saying for a very long time, if you are not able to believe in the information you are using to make decisions (at least with some certainty) it means you are putting your company under a very risky situation. Today Techcrunch posted a very interesting note about Alexa (we also talked about the low certainty of this information source long time ago). This note says that even when some information sources like comscore are measuring small sites incorrectly while with larger sites are more precise, but Alexa seems to get everything wrong, no matter how large or
Continue readingTowards the proper use of surveys
These days many websites are conducting surveys among their users, the availability of free tools is a key factor to understand their increasing use. But unfortunately are not always used in an appropriate manner. While the questionnaire is the basis of any survey and the great determinant of the success or failure of it, it is not just about generating some questions. Actually one of the biggest errors is arming a questionnaire with a lot of questions, poorly drafted and with non-clear choices. In this whitepaper [download=3] you will find quite simple recommendations that we suggest to having in mind
Continue readingQuote of the day – Work Passion
“When love and skill work together, expect a masterpiece.” John Ruskin
Continue readingWelcome aboard!!!
I am very glad to announce that Justo Ibarra had joined us as a collaborator. Justo has a Bachelor in Sociology and a Masters Degree in advanced quantitative statistical techniques. In the labor field has a significant background in market research projects for companies like, General Mills, Mc Donald’s, Unilever, Pepsi, HP, Google, Microsoft, among others. I would like to personally thanks Justo for taking this challenge and welcome aboard!!!
Continue readingRelax – Microsoft Gatineau Demographic information is well protected
Finally Microsoft is officially providing information about how they track, process and manipulate Demographic data for the Microsoft Gatineau Demographics report (view white paper here). Thanks Ian for this information! The process is as follows: 1- Once a new user register to Windows Live or MSN a LiveID and an ANID (Anonymous ID)are generated simultaneously. 2- The ANID is derived by applying a one-way cryptographic hash function to the LiveID. A one-way cryptographic hash function ensures that there is no practical way of deriving the original value from the resulting hash value—that is, the process cannot be reversed to obtain the original
Continue readingGoogle launched an awesome new feature – Site Search –
Google analytics always shown what people was searching to reach your site, but since the last 2nd of September it’s also possible to know what are people looking at within your site. The first feature (referral sources) tells you what was the people looking for when fount your site (just those that finally fount your site) while the second one, the new feature gives you information about what people search in your site when they are already on it. Why is this awesome? because several things, but mainly because, it could happen that someone fount your site by mistake (was looking
Continue readingFinally we launched Analytics 2.0 in Spanish!!!
Since I launched this blog people is asking me why is not in Spanish?. So here it is…thanks to all the people that convinced me to finally do it. Thanks also to all the people that have been reading this blog in English even when it meant to them an extra effort. You are all invited!!!…click here
Continue readingAnalytics 2.0 – Geek Fashion
Matt Mullenweg and Me (trying to be as taller as him) German Herebia from .Fox and Me (Nice .Fox caps!) From Left to Righ: Joel Chornik (El Server), Ismael Briasco (PsicoFXP), Matt Mullenweg (WordPress) and Me.
Continue readingFinally Microsoft Gatineau is between us
Finally after waiting for several, several month, Microsoft started sending Microsoft Gatineau’s Beta invitation. I’m waiting mine (Ian, are you there 😉 ). Here are some pictures, information? Lets try it first!!!
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