Internet is changing from being a “parallel world” where some people access to a place where a huge part of the world’s population spends their time. The global internet penetration climbed to 18% which means that from a total population of 6,574,666,417, there are 1,173,109,925 people that access to internet. If we consider that North America was the pioneer and its penetration is almost 70% we could infer that in the near future the global penetration trends to reach those levels. The new scenario seems to be very promising to all the online players. But how will this new scenario affect the Web Analytics
Continue readingIan Thomas presented first Gatineau Sneak Peek on @ OX2 Web Analytics Day 2007
Last friday Ian Thomas presented an Sneak Peek of the Microsoft Web Analytics Tool “Gatineau” at OX2 Web Analytics Day 2007 an event hosted by Aur
Continue readingGoogle Analytics launched more updates
Its nice to hear that analytics tools providers are improving their solutions (much more when we are talking about a free one). Google has launched three new updates (or improvements depending on your point of view). Update I: After an failed improvement attempt they are changing back the way of calculating the
Continue readingMakamakas – Public by accident?
Makamaka is apparently the name of the Google
Continue readingBarCamp in Buenos Aires
Next Saturday 29th of September from 11 am to 7 pm hours you cannot miss BarCamp Buenos Aires. BarCamp is an informal and very interactive meeting where people from diverse areas like Technology, Usability, Design, Analytics among others will exchange knowledge about product, services, and theories about Internet 2.0. There is no reason to miss this event. There will be an Argentinian lunch along with the latest information about internet 2.0 and a very cool t-shirt, all for free (Thanks to the sponsors). Take into account that there are just 130 places so hurry up…
Continue readingGoogle Launched its first Website Optimizer Update
After a long period in the market the past 5th of September Google has launched the first major update to Website Optimizer. The updates are: 1- The first improvement was a Wizard for creating A/B split experiments. This is something that in my opinion was very necessary since Google is focused on the market’s long tail of non professional users (SMB
Continue readingGroovle a simple idea with a solid business model
If you join Google Custom search and picture hosting you get Groovle, a service that allow you having your own customized Google search pages with two main options based on selecting a preexisting page or upload your own picture. Groovle makes its money from the search results generated by Google Custom Search, and given that those results are delivered by Google the business runs on a low cost, low barrier to succeed model.
Continue readingNokia takes advantage from Iphone strategy
If you search on google for
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Well, its official, Microsoft has launched Silverlight
Continue readingThe dilemma between Avinash’s 10/90 rule and Google Analytics
One of the questions I asked Avinash during the interview was why should companies invest in web analytics profesionals when “everybody can handle” web analytics tools. In the answer Avinash mentioned his 10/90 rule which in my opinion companies must apply. This rule says that for every 10 dollars you invest in web analytics you should invest 10% in the Web Analytics Tool and 90% in professionals that use effectively that tool. But now I have a problem, because my company applied that Avinash
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