Since Microsoft Gatineau nothing will ever be the same

The first thing I thought when heard about Gatineau (Microsoft’s Web Analytics Solution) was, “now the market will become interesting”. Even when Google Analytics is not the best Web Analytics solution (I mean, not at all), is a great solution if we consider that is free, indeed is better than some none free ones. In that time I imagined the web analytics market as follow. Apparently I was not wrong, if you take a look at the Google Analtics’s blog they are launching updates without taking a breath. Actually they don’t even give me the chance of posting about one update and they are launching another

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Google launched the Urchin Beta Version.

Finally Google launched the beta version of Urchin. To those not familiarized with it, , Urchin is the Logfile Analyzer platform used by Google to build Google Analytics. Log file analyzer is the type of Web Analytics platform that you install in your server without any tag in your site pages. The logfile analyzers advantages are: 1- No direct variable cost (you don’t pay per pageview). 2- The information is always on your servers, no matter which tool you use. 3- We can change the Web Analytics Tool as many times as we want it and the information will be always

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White Paper II – Planning and Improving Media Campaigns

When working in a media plan one of the main concerns is defining the media mix that guarantees the most effective results. This White Paper was generated to gives you an overall vision of how using statistics techniques to ensure certain level of success. I hope you find it useful and will be waiting your comments and doubts. Download the white paper “Planning and Improving Media Campaigns by using

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Microsoft Gatineu Review – First Part

I’ve split off the Gatineau review in two parts. This first part is focused on the Gatineau setting and the second part will talk about the report interface. Since I knew about the Gatineau Project I was very exited. It’s not just another tool, is the second big player in the free web analytics tools market, which could be translated into more competition and better products. Finally since we are all different, with different needs and desires, it is great having the chance to choose. Actually, if you was following the Google Analytics’ update schedule you may probable finds out that they’ve launched more updates and with

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Happy new year!!!

This year was full of work, with this blog (and the one in spanish), with Intellignos and with Sonico which means that I had a great time, I can say that I have really enjoyed it. I hope 2008 bring me even more challenges. We have a brand new year, let’s live it, let’s rock!!! Juan

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Video: Analytics 2.0 at Wordcamp.

In October 31st, “Wordcamp Argentina 2007” is taking place at the Universidad de Palermo in buenos aires. Wordcamp is the conference for wordpress users and developers created by wordpress founder Matt Mullenweg. It covers a variety of topics including a Keynote with Matt Mullenweg (WordPress founder), Blogs and the world 2.0 (Leo Prieto), Blogs and Journalism (Gaston Roitberg, Vanina Berghella, and moderated by Leandro Zanoni) Blogs design and information architecture (Walter Kobilansky and Francisco Gimenez), Blog Monetization (Ismael Briasco and Daniel Nader) Analytics (Juan Damia and Juan Pablo Lanteri), Corporative Blogging (Marcelo Bertolami, moderate Sergio Hernandez) Blog Optimization (Francis Petty and Joel Chornik). Wordcamp Argentina is organized by Mariano Amartino which means that this

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Google Analytics with new improvements

Google has announced a new set of improvements, including New Graphing tools, GA.js and six new languages. New Graphing Tools: Now you are able to graph two metrics against each other and see how they correlate. This is a very useful feature since allows you to carry on a more advanced analysis that not only considers separated set of data but also how any action you may take affect your site traffic and conversion. Here are the instructions on how to access this new graphing feature. Track actions in a correct maner: Google has launched ga.js page tag that allows

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The lack of precision in the Data Panels

In a preview post we was talking about the importance of a good information source. We also mentioned two information sources based on user panels, Alexa and Comscore.The main advantage is that comScore provide their Panel Users with software that measures lot of demographic information like gender, age, income, etc. With the above mention information they project the data to the total internet data universe, using statistical procedures to correct potential deviation of information. Like in the rest users panel there are certain limitations regarding the information accuracy. The best known is that sites with low level of traffic are

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Blogger Fest in Buenos Aires

If you are a blogger or you are just starting with a new blog you cannot miss Blogger Fest next Tuesday (4th of December) in Ambient House, Guemes 3560, Buenos Aires – Argentina. It’s a great initiative from Sonico with collaboration of TercerClick and Mac Station. If you would like to go and have no invitation yet, you can get one here. How? We have two tickets: 1- If you are a registered user from Analytics 2.0 just send us an email, the first email I receive (from a registered user!) get the ticket. 2- If you are a non-registered

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