US Hispanics Advetising Spending

I’ve read in E-Marketer a very interesting report from Advertising Age reported that last year US advertisers spent 64% of their Hispanic-targeted media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%. “Hispanic consumers under the age of 35 are spending more time online than watching TV

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Key Tips – Web Analytics for Blogs – Second part

As promise, the second part “Interaction”. Interaction: When you created your blog, you did it for a reason, an objective, so you should measure if that objective is being achieved or not. Whatever your objective is, it may be related with some kind of interaction between your audience and your blog (unless your objective is not being visited at all…like an autistic blogger  )  so, it is important to measure it. Let’s see how to do it: a.    Comments per post: This metric is as simple as useful; because it let you know if your posts are generating interaction among your readers. If

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Key tips – Web Analytics for blogs

I’m frequently asked about “which metrics should I use to measure my blog?” and my answer is always the same “It is not possible measure all the blogs with the same information structure, it really depends on the blog profile”. I answer that inviting people (you) to take action on their own project/s. However if you are still interesting in that information, here we go: I hope you find useful the following tips, but please don’t forget to consider your blog profile and peculiarities before designing our own information system. I recommend you to think your website as a pipeline where things flow through it: 1-

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The first GAAC lands on Hispanic Latam

Last week I’ve received an email from Enrique Quevedo (the Google Analytics Guy in Latam) officially announcing that Intellignos (Company that I co-founded) was confirmed as Google Analytics Authorized Consultant, becoming the first (and only by now) GAAC in Hispanic Latam. I am so glad because it is not only a great challenge for Intellignos, but also demonstrate the interest of Google Analytics in the Latin American Market. So, let’s stop talking and let’s rock! About the Google Authorized Consultant Program? This is the Google’s explanation: Instead of charging hefty fees for Google Analytics and pushing you into a one-size-fits-all services plan, we’d rather provide

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Export GA reports into Google docs with just one click

Reading the Blog Spanish Gringo (great name) from Micheal Freeman I fount a very interesting tip for Google Analytics. With your current Google Analytics version if you want to export a report to Excel you have to click on “export –> CSV”. If you do so, you will probably face a problem trying to import the CSV to Excel (you can, but it looks weird). So Micheal got the answer on “Greasemonkey” and now you can export your report into a spreadsheet directly to Google Docs with just one click. Sounds great uh, I guess it is. Installation 1- Install

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GAAC training in Buenos Aires

Yesterday (thursday 5th of June) was the first GAAC (Google Analytics Authorized Consultant) training in Buenos Aires. The event was planned by the untiring Enrique Quevedo. Enrique, who was also the speaker, has the non-minor task of developing the product through the Latam Region. The training lasted two days, the first day was focused on Business while the second was 100% technical. The training went from general to specific topics, and was both technical and pragmatic making very simple to incorporate pretty difficult concepts. Congratulations Enrique, Great initiative!!! Enrique is at my right (I’m with the unforgettable “tag my ass”

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From ignorance to full control in only 6 steps

I am still laughing after writing this title, mainly because I don’t believe in “gurus” and their magic formulas. This post aims to give some tips that although they are generic and should always be contextualized, with these precautions can be very useful, indeed they are for me. What do I mean with “from ignorance to full control in only 7 steps”?. I’m talking about the process that begins with a non-measured website to (and as Robert Kaplan said, if you can’t measure it you can’t manage it) and finishes with a full set of indicators that allows you to

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