Yesterday I found a very interesting post at vnunet.com. The post called “Yahoo! Trumps Google enterprise Web Analytics” mentioned a report from the independent analyst CMS Watch which, in few words, says that Yahoo! Web Analytics fit best the Enterprise requirements than Google Analytics. You can download the report here. The report confirms what everybody already know but in my opinion doesn’t mention something important that gives relevance to the analysis. Google Analytics and Yahoo! Web Analytics (former Indextools) came from different markets. Google Analytics until last year was focused on SMBs and end users while Yahoo! Web Analytics on the Corporative market. So, what we
Continue readingTHE FOUR LINES MAGIC CHART
I do agree with you if this post title sounds a little funny to you but I’ll show you that it makes sense.I’ve post several times about the importance of integrating information, it provides us the total picture of our situation avoiding inferring part of it, which means building better scenarios for most efficient decision making.Lets use an example the ecommerce site from a computer company. What information this company normally use to understand what is happening with their businesses? Traffic and sales. Both are behavioral metrics which means that tell us what are people doing but not why.What happen
Continue readingMy best wishes for 2009!!!
My best wishes for the 2009 to all off you!!! Note: Sorry for not writing for a while but my laptop was stolen from my home leaving me offline until I’ve got a new one. On the other hand the book I’m writing was just saved in the stolen computer so I have to write everything again which means that I wont be posting as frequent as I was. Thanks for your understanding!!!
Continue readingHow to improve your online businesses and not die trying
The main goal in online projects, like in the rest of the industries, it is to maximize the benefits. If you want to do that the key is taking as much as you can from you current capacity (what you already have). The best thing that could happen to us is that much of what we are looking for (our goal) crosses through our system (campaign, website, shopping cart, etc). The effective quantity of things that flows through your system is called throughput. In order to simplify the process lets say that our online project is based on three main
Continue readingRelevant information in non-perfect enviroments
If you lose more than 30 minutes a day analyzing your site its probably that you are not doing things as good as possibleMost of the people I know carry on the following analyzing process: 1- Login to the Web Analytics tool and I look at the traffic. If it looks similar to yesterday (or the same day from the last week), then we are ok. If the traffic is higher or lower, then I try to find why. 2- To find the “why” I look at the different reports and (if available) I cross data trying to get some
Continue readingBuenos Aires has its second Search Engine Marketing Expo (SMX Buenos Aires 2008)
Finally we had the SMX Buenos Aires 2008 and in my opinions was pretty good. The Analytics presentation was well balanced, a consultant (me), a Provider (Enrique Quevedo from Google) and a Client (Maria Soledad Santich from Telefónica de Argentina). I fount Soledad’s presentation very usefull since she explained how was the Analytics Implementing process in her company in a very transparent way. Issues, deviations, pursuit results, etc. Juan Damia, Maria Soledad Santich and Enrique Quevedo Guille (Google), Juan and Rita (Google) The best Even when I couldn´t attend all the presentations I wish, I attended some very good ones, – Julio
Continue readingGoogle Code – All you need to know about Google Analytics
Google has launched a site focused on providing support to those needing measuring their sites in a more sofisiticated way. What can you find in Google Code? Lot of information about how to implement custom Analytics Installation on your site like “Change the longevity of your marketing campaigns“, “add a new search engine” to the list of those Analytics recognizes and “configuring tracking to use both Google Analytics and Urchin Software from Google“.If you are a Beta tester you can also find an entire section dedicated to Beta-testing event tracking. You can also find an E-commerce overview and E-commerce API reference. The sections “tracking code
Continue readingSMX lands again in Buenos Aires, with a Web Analytics Panel!
The SMX Event is landing in Buenos Aires in its second edition. SMX is one of the most important “Search” events in the world, so if you work in something related, not just with “Search” but with Internet, you must attend it.This event is gonna be a very particular one, since it includes a the Web Analytics panel (yes, I said in Buenos Aires and Analytics in the same phrase ) and I have the honor of being one of the three Web Analytics Panelists. The other two are Enrique Quevedo (from Google Analytics) and María Soledad Santich (Content and SVAs Internet- Marketing Speedy from
Continue readingHug a developer today, Hilarious!!!
Sad but true…
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