Finally Yahoo! Launched its 9.5 version, which is the first Yahoo! Version of Indextools. This version is full of Dennis Mortensen touches something normal since the project is still under his hands. The first thing that you note when you login this new version is that the entire front end looks much more sexy. The “landing page” has a Line Chart with Visits, Visitors and Pageviews. At the botom you will find the numbers of Visit, Visitors, Page Views, Avg. Page Views, Av. time spent on site, Bounce Rate and New Visits. Then you will be surprised by the new report menu. When I say a new report menu I mean, on one hand it has a different distribution of current reports and on the other hand
Continue readingQUOTE OF THE DAY
“The greatest intelligence is precisely the one that suffers most from its own limitations.” (Andre Gide)
Continue readingWE UPDATED TO YAHOO! WEB ANALYTICS 9.5 VERSION
Our account has been updated to the Y!WA 9.5 version and it is simple awesome! We will be posting the new version review in a few days, keep in touch. One of the Yahoo! Web Analytics 9.5 new features that I love is that you can drag and drop a call out icon to any place in the chart and you can add your insights or additional information. I love it because it adds a lot of relevance to your analysis. Enjoy some screenshots.
Continue readingFOUR RECOMMENDED WEB ANALYTICS BOOKS
This 2009 I found that people is more interested in Web Analytics than ever before mainly because they are constantly asking me about a good Web Analytics Book, so here I’m leaving a list of SOME of the ones I like best. – Web Analytics an Hour a Day by Avinash Kaushik. Estimated cost USD 30. – Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business (Paperback) by Eric Peterson. Estimated cost USD112. – Web Metrics: Proven Methods for Measuring Web Site Success (Paperback) by Jim Sterne. Estimated cost USD30. – Always Be Testing: The Complete Guide to Google Website Optimizer (Paperback)
Continue readingLINK ADWORDS AND ANALYTICS IN 60 SECONDS
If you need to link your Adwords account to Google Analytics here I leave you a very interesting video.
Continue readingARE IPHONES GOOD FOR ADVERTISING?
Today I received the eMarketer Newsletter with a very interesting note about the advertising consumption behavior of Iphone Users against non-iphone users. The note is based on a Brightkite, Inc. and Gfk NOP study.
Continue readingINTERACTIVE VS TRADITIONAL MARKETING ROI AND THE WINNER IS…
Sometimes Online Marketers don’t understand budgets are still much higher in offline advertising than Online Advertising. Emarketer carried on a very interesting research that surprised me at the same time that helped me understand the above mentioned situation. This chart shows that even when there is a high quantity of professionals that believe that Online ROI is higher than offline ROI, there is more people that “don’t know”. However if we join… the answer that represent “equal or less” there are more people that think that Online ROI is equal or lower than the Offline one. So now I kept thinking
Continue readingYOUTUBE INTEGRATED GOOGLE ANALYTICS ON BRAND CHANNELS!
Yesterday the Youtube Business blog announced that they integrated Google Analytics with YouTube brand channels. This will give partners and advertisers a much richer and deeper understanding of their channel’s performance by fully enabling Google Analytics reporting on their channel as if it were their own site. More information at YouTube Biz Blog
Continue readingCONVERSION CENTRAL BY GOOGLE ANALYTICS
Google Analytics has just launched “Central de Conversiones” (Conversion Central) which is a Blog with focus on help users to constant optimize their business. I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber.The blog will be updated twice a week by some of the current Google Analytics Authorized Consultants, amazing people that I have the honor to interact with. I must point out that the focused in not on advertise Google Products but on helping people improving their online businesses (Of course because that
Continue readingYAHOO! WEB ANALYTICS LAUNCHED ITS 9.5 VERSION…SWEET!!!
Yahoo! Web Analytics (#YWA) has launched its 9.5 version. Among the new features you will find: – New Demographic Dimensions– New Psychographic Dimensions– New Charting Capabilities– New Path Analysis– New Negative-Segmentation opportunities– New version 5 tracking code – Native PDF export.– Use up to 50 actions (goals).– Introduction of 38 custom fields.It is important to point out that demographic data will not only be presented in sexy charts but you will be able to use it for filtering another reports information. Take a look to some screenshots or get more information visiting Dennis blog
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