Yesterday the newspaper El Cronista from Argentina posted a note about Online Advertising in times of crisis I wrote. It’s in spanish so it is a great opportunity for you to practice spanish!
Continue readingGOOGLE ANALYTICS SETUP FOR DUMMIES
If you are about to implement Google Analytics in your site or blog or you did it but you are not sure if you did it well here you have a detailed explanation about what do you have to configure and why at “Edit Profile Information“. Once you click on Edit you will be driven to the following page. The first field is “Profile Name“. Here you have to use a simple name that let you (and other people) know what is that profile about. I recommend having (at least) two profiles per site, one for the production account and the other for the
Continue readingIS THERE SUCH THING AS A WEBSITE?
During my last presentation at the Web Analytics Day I asked the attendees “What is a Website”? and just one or two persons where able to hardly answer. This is not weird, it is based on the way humans learn. We tend to learn things just once and then we just repeat what we’ve learnt. So when we think we know something we just stop asking “why” and the learning process is done. That represents a very danger behavior when the learnt knowledge is not so. In this case nobody asked themselves what a website is because everybody thought they
Continue readingTOP TEN GOOGLE ADVERTISERS
Top ten Google Advertisers. Download the Excel file here. more info at Marketing Charts
Continue readingTHE SECOND WEB ANALYTICS DAY IN BUENOS AIRES
The last Thursday was the second Web Analytics Day in Buenos Aires. It is incredible how the Web Analytics Industry is growing in our Region. The event received about 200 people with different background interested in Web Analytics. I would like to specially thanks Marie-Ann Gauly, Enrique Quevedo (from Google) for inviting me as one of the four Speakers. Also to Mariana Anselmucci (from Mazalan) for the exquisite organization, it couldn’t be better. You are invited to download the presentation “Web Analytics is more than just tagging” from here (Just in spanish).
Continue readingSOCIALMETRIX GOT AN SPECIAL NOMINATION AT THE RED INNOVA STARTUPS COMPETITION
Its been almost two years since we (the SocialMetrix founders) talked for first time about developing a reporting platform based on what people are saying on the Internet. It was a long road until today. Things where normally different of what we were thinking and contingency plans became part of our normal planning but what never chanced in all this time was the final objective and our passion. Today, I’m very glad to announce that SocialMetrix is finalist at the Red Innova Startups contest. This gave us the necessary breath to keep pushing SocialMetrix to the place we’ve imagined from the first time. I would like to thanks Red Innova for
Continue readingSOCIALMETRIX.COM – ONE OF THE RED INNOVA STARTUP COMPETITION’S FINALISTS
It’s been almost two years since we (the SocialMetrix founders) talked for first time about developing a reporting platform based on what people are saying on the Internet. It was a long road until today. Things where normally different of what we were thinking and contingency plans became part of our normal planning but what never chanced in all this time was the final objective and our passion. Today, I’m very glad to announce that SocialMetrix is finalist at the Red Innova Startups contest. This gave us the necessary breath to keep pushing SocialMetrix to the place we’ve imagined from the first time. I would like to thanks Red Innova for
Continue readingWeb Analytics Day in Buenos Aires
I’m very glad to announce that Google is organizing, for the next 25th of June, a Web Analytics Day in Buenos Aires. I have the honor of being one of the speakers of the first of the following topics: 1- Google Analytics Advanced Implementation. 2- Media Planning. 3- Google Analytics Advanced Features. 4- Conversion Optimization. You can register to the event here.
Continue readingHere’s why you shouldn’t have a blog
Yesterday I received a message from Amelia, an student from the UP (Universidad de Palermo) with a link to a very funny (and not) post from Andrew G.R. called Bloggers Must Always Assume Everything. But in my humble opinion, bloggers MUST assume! Everyday, every post. ASSUME that your blog will be read by your friends, family and everybody else you have ever known. ASSUME that if you’re writing under a pseudonym, you will be found out. ASSUME that if you’re posting to your blog at work, your boss is on to you; it could cost you your job. ASSUME that there’s no such thing as an anonymous comment.
Continue readingYAHOO! WEB ANALYTICS DENNIS MORTENSEN INTERVIEW AT SES NEW YORK 2009
Very interesting Interview to Dennis Mortensen, former COO at Indextools and current Director of Data Insights at Yahoo! Enjoy it!
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