Data insights is without any doubt the hardest part of the Analytics Ninja work. One of the critical parts of an Analytics Ninja work is related with the way humans interact. Analytics Ninjas must understand what people need to make decisions and what they don’t. However, this task that seems to be pretty simple, in fact it is not. First of all every human has a different mental model which process the information in a very particular way. The communication also differs based on gender, man and woman communicate in a very unique way. Culture is something that pushes the differences among people. People from Argentina
Continue readingANOTHER INTERNET YEAR – HAPPY 2010!!!
Another year in the digital industry my best wishes for the 2010. I leave you one of the funniest and weirdest videos ever Click Here! (can’t believe embed is not allowed) Have a great and successful 2010!!! Juan Damia
Continue readingFAQ FROM GOOGLE ANALYTICS NEW FEATURES
Last month Enrique Quevedo invited us (The Intellignos Team) to present with them the new GA Features to the top Clients in Buenos Aires. The above mentioned new features are: – More Goals, up to 20 per profile. – Engagement Goals (time on site or pageviews per visit). – Import the GA Goals into the Adwords platform and using the Conversion Optimizer. – Mobile tracking using a server side snippet. – Advanced filters for the data tables. – Multiple custom variables. – Share advanced segments and custom reports. – Analytics Intelligence. A forecasting tool that alerts you when something goes out of
Continue readingWE KEEP RE DEFINING THE EMAIL MARKETING FUNNEL
In the post “Re Defining the Email Marketing Funnel” I’ve presented my vision about how should be taken considered the forwards in an email marketing campaign. Why is this approach important? Because it gives you a very realistic vision about where do you have the constrain into your system (email marketing campaign). Forwards and “tell a friend” are channels that must be considered to broaden the base of the pyramid (sends). Why? Because if you can reach 10 people, each of them can reach some others and those others can reach another ones with one main advantage. They know those people, what they like and what they
Continue readingFIN Concept – Free is nothing
“I implemented Google Analytics because is free” is one of the most trite phrases this days in the Internet Industry and let me introduce you the FIN Concept…Free is Nothing. Do you thing that Google Analytics or Yahoo! Web Analytics or any other tool is free just because your don’t have to pay for them? That is not correct and I’ll show you why… Opening a Google Analytics Account is just the beginning of the history after that you have to setup the account and lost a couple of days thinking about what’s your system (website) Objective, how’s your system is composed, what is its structure, what can a
Continue readingWAA Keeps moving forward
Today is a very important day in my life since, thanks to the Web Analytics Association, I’m the new (and FIRST!) “Coordinador Regional para Hispanoamerica“. This decision is part of the WAA Globalization Strategy leaded by the tireless René Dechamps Otamendi (Globalization Chair at WAA) . Since today I’ll be working in the Hispanic Latam WAA expansion strategy which will be resulting (I hope so!!!) in a better industry for all of us. It gonna be a challenge that I’ll really enjoy it!!! I would like to thanks the Board of Directors and It’s Chairman Jim Sterne for supporting me and of course to René Dechamps Otamendi…YOU ROCK!!!
Continue readingCOMSCORE TO ACQUIRE CERTIFICA
Yesterday Comscore posted a press release with the following highlight “Comscore to acquire Certifica, a leading provider of Real Time Web Measurement and Digital Marketing technology solutions in Latin America“. On it Comscore explains that the objective of this acquisition is to jump Latin American market entrance barriers. Even when at a first sight it is not really easy to understand this acquisition (at least for me), is a way to buy a list of high qualified leads in the region. Actually if I have to sell Comscore products I would definitely visit Certifica’s clients. I keep thinking about this acquisition…by now…Congratulations Alejandro Fosk and Comscore!!!
Continue readingONE OF THE FIRST COPIES OF AVINASH’S ANALYTICS 2.0 BOOK
I would like to thanks Avinash for sending me one of the first copies of his new book Analytics 2.0. I started reading it and looks really good (give me some time and I’ll post about it). Thanks Avinash you made my day!!!
Continue readingAVINASH KAUSHIK THE MARADONA OF ANALYTICS
During the GAAC Summit at Mountain View offices I delivered the Argentina Soccer Team Jersey that Intellignos customize for Avinash Kaushik. Take a look at the picture. Avinash twitted another picture under “A custom football jersey & a book: 2 gifts I got today that brought happiness”
Continue readingGOOGLE ANALYTICS PEDAL TO THE METAL
Today Google has announced a bunch of new an very interesting features under the “Powerful, Flexible and Intelligent” motto . Take a look at it I’ll be brief: 1- Up to 20 goals: 2- Setup goals by time spent or Pageviews/visit. 3- Mobile site tracking: Now you can track your mobile website with Google Analytics whether your users have javascript or not. If you are an Iphone or Android apps developer now you can track your apps performance with Google Analytics. 4- Advanced table filters 5- Unique Visitors: Now, you can use the Unique Visitors metric from any of the Google Analytics dimensions
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