I know, you probably read the header and said, I know it is not, however sometimes the obvious it is not that obvious so let’s go for it. Information is just set of data ordered and processed in an specific way that make it relevant for decision making. However the human brain is responsible for the magic of understanding a situation using this information. A tool will never be able to do this. Humans performs very poorly with repetitive processes but are great creating things based on information understanding. To break the wall and invade the “Insights” arena it is
Continue readingTOWARDS QUALIFIED ANALYTICS PROFESSIONALS
I always enjoyed my analyst role. The idea of trying to find answers in a mess of data and information sounds incredible challenging to me, it is probably (I guess) like an adventure game or something like that (I’m not a expert gamer so I don’t really know the name of those games ). I’ve been an Analyst for more than 14 years and I’ve never got bored, actually the thing is getting even better. However for some reason some people believe that if you want to growth as a professional you have to climb up into the organization, which means, changing your role, which is in
Continue readingThe importance of the Analytics Analysts
I always enjoyed my Analytics Analyst role. The idea of trying to find answers in a mess of data and information sounds incredible challenging to me, it is probably (I guess) like an adventure game or something like that (I’m not a expert gamer so I don’t really know the name of those games ). I’ve been an Analyst for more than 14 years and I’ve never got bored, actually the thing is getting even better. However for some reason some people believe that if you want to growth as a professional you have to climb up into the organization, which means, changing your role, which is
Continue readingCoremetrics Acquired by IBM
Yesterday I was surprised with the news that IBM acquired Coremetrics. First, because IBM was not in my radar as one player interested in something like Web Analytics. Second because Coremetrics is a pretty solid platform with huge clients and they were working a lot during this last months in order to get some of the Web Analytics market that still pays for Web Analytics Solution. The Corporative market, mainly from publishers. However, the deal is done, and this time I have no clue about what is gonna happen with this deal. The Financial aspects have not been announced but I assume it was a greaaaaaaaat
Continue readingSOCIAL MEDIA METRICS STANDARDS – THE LINK BETWEEN STRATEGY AND OPERATIONS
Fortunately we are moving towards the generation of Standard Metrics for the Social Media Campaigns performance, which is great! but not enough. I’m afraid that we felt once and once again in the same trick. We focus on what it is possible to measure and based on that we select our metrics. It looks like the same process we lived during the development of Behavioral Metrics. Even today some people don’t understand why should they use some behavioral metrics and it is understandable because some of them are not useful at all. I mean, they are not useful if you
Continue readingSocial Media Standard Metrics – Connecting the operations with the strategy
Fortunately we are moving towards the generation of Social Media Standard Metrics for the Social Media Campaigns performance, which is great! but not enough. I’m affraid that we felt once and once again in the same trick. We focus on what it is possible to measure and based on that we select our metrics. It looks like the same process we lived during the development of Behavioral Metrics. Even today some people don’t understand why should they use some behavioral metrics and it is understandable because some of them are not useful at all. I mean, they are not useful
Continue readingSOCIAL MEDIA METRICS WITH JIM STERNE
I’d like to share with you a very interesting video about an interview carried on by Byron Gordon to my friend Jim Sterne. Do you know that the price tag was just invented 150 years ago and was the milestone that revolution the marketing industry? (Come on, do you really thing that marketing is new stuff?). Take a look at it!
Continue readingGoogle Analytics Launches the Google Analytics App store
Google has recently launched the Google Analytics Application Gallery allowing companies that are developing useful apps to offer their apps to Google Analytics users. The idea is just amazing. As we were talking in this blog for several years, every person of every company of every industry has a very unique information need for making their decisions.a Google could take two ways, the first is to develop all the required apps to satisfied the most users as possible, the second is to allow third party developers to do it by their self. The first possibility was very risky for Google since it is really
Continue reading4Q AND GOOGLE ANALYTICS – WELCOME INTEGRATION!
This is a very good news, 4Q Survey the free Online Survey solution that allows you to find out why visitors are at your website, and whether or not they are completing their tasks (and if they aren’t, what’s getting in the way?), has launched a new feature that allows you integrate your surveys into your Google Analytics Account! So now you will be able to understand WHAT are your users doing and WHY! they are behaving like that. This is an incredible improvement and the good news is that since it is free you can use it whether you are a Corporation, a small company or a Blogger. As
Continue readingMY PRESENTATION AT ONLINE MARKETING DAY
I was invited to speak about Web Analytics in the last Online Marketing Day in Buenos Aires. If you want to practices your spanish here I leave you the video: and this is the presentation
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