Meta Analytics is not a technical book instead it is a book focused on understanding how the human mind works, how the online project (systems) behave. This way you can configure your analytical mind to be ready to analyze and making efficient decision even when you face a brand new situation. You can buy the book (By now just the spanish version) by clicking buy Meta Analytics Online
Continue readingAVERAGE TIME PER VISIT HANDLE WITH CARE
The average time per visit is one of the analysts favorites metrics. The objective of this metric is reporting how sticky the website for its visitors is. The way most people use it is taking it directly from the average time per visit report. One of the most important things for a good analyst is first of all having an in depth understanding of the analyzed data. In online, all the information require a technical understanding besides the statistical understanding. So, what does the average time per visit metric measures?. In most platforms average time per visit is calculated dividing
Continue readingDANGER! REAL WORLD
For a long time we´ve been talking about the Semantic Web, with standards and processes, where even the users may have a unique identity and so forth.Do you remember the Dick Hard presentation “Identity 2.0″? In my opinion the only way that something like that finally exists is that the current web remains in parallel. This way we would have co-existing a secure and standardized web, where all the users know the rules and that in case of violating those rules we have a unique identity that must respond. Like a “real world” but not real…just digital.On the other hand I imagine
Continue readingOUR TIME BY RAUL RIVERA ANDUEZA
Some time ago Wences Casares introduced me to Raul Rivera Andueza with the excuse of Raúl’s book launching. Raul has an impresive background however the best thing about him, in my opinion, is that he was working for a long time as a Social Entrepreneur to promote activities that really impact the Latin American Environment. His level of compromise with the region drives Raul to write his Book “Nuestra Hora” (Our time). After reading several pages of his book I must say that I’m proud of having these kind of professionals in the region. His pragmatic vision that call people to drive ideas into
Continue readingIT’S NOT YOU…IT’S ME
Computers are great in repeating while humans are very fool on doing that. On the other hand, humans are awesome creating while Computers are completely handicap on that field. Normally we tend to think that some day will appear an analytics solution that will do anything for us, even making decisions. We try to think and behave as computers instead of taking advantage of our Human Nature. We try to assign unanimated things the human status. The thing is, computers can make decisions on new events. When something that never happened before appears computers are not able to deliver an efficient insight. Your Web Analytics Solution will only able to provide
Continue readingFLOWCARD INFORMATION ON THE GO
Since I´m working in Analytics I´m trying to get an analytics model that allows me to understand and analyze each particular system in a properly way…as something alive. The current Analytics models are great to analyze pictures of the system, or “movies” but about each part of the system, with an holistic and not systemic vision of Analytics. The holistic vision says that if you optimize each part of your system you have an optimized system, while the systemic vision says that the key is not on every part of the system but on their interactions. You can have a beautiful landing page but it is important is
Continue readingFROM THE IMPACT TO THE EXPERIENCE – AMDIA INTEGRA 2010
The next 2nd of November is AMDIA Integra 2010, one of the most important Interactive and Digital Marketing events in the region (AMDIA stands for The direct and interactive marketing Association from Argentina). I have the honor of being invited as speaker to talk about Managing the Value Chain in Real Time with an amazing group of people like 1- David Sable, Vice Presidente y COO at Wunderman 2- Ron Jacobs, President & Founder at Jacobs & Clevenger. 3- Ruth Stevens, Customer acquisition & retention Consultant. 4- Michael Fisher, VP of Sales & Marketing at ALTERIAN. 5- Alfonso Marián, Creative Director at Shackleton. 6- Roberto Igarza, author
Continue readingTHE DAY WEB ANALYTICS BECAME POLYGAMOUS
When we talk about web analytics we normally put the website in the middle of the analysis. However it is getting harder to keep that idea in mind when you have Apps that are being measured no matter they are being displayed on a website, in Facebook, in a mobile site or even with an snippet into thousands of blogs or websites.Actually a particular website could be displayed in several different type of gadgets like a Desktop, a laptop, a mobile phone, a tablet, an MP3 player with internet, an GPS with internet, and so on and on and on… So is really hard to have Web Analytics as a monogamous activity (in love just with the
Continue readingHOW TO AVOID RISK WITH TWIN ANALYTICS
If you are using a page tagging web analytics solution you must be aware that your information is being (in the most of cases) saved in a third party database, ergo if anything happen with your service provider or you just want to change it you will lose your historic information. Your historic information is all what you’ve got to plan your future action, so losing it will leave you almost blind. So one way for avoiding this risk is just implementing another web analytics tool in parallel. I mean, I’m not talking about training you and your team for
Continue readingWANT A BENCHMARK? YOU BETTER GET A MIRROR
I’d like to invite you to EMMS 2010 (Email Marketing Made Simple) on of the most important email marketing events in Latin America. So if you are near Buenos Aires I highly recommend you to take your ride and head to Paseo La plaza (Av. Corrientes 1660, Ciudad de Buenos Aires, Tel +5411- 6520-5353. Among this year Speakers talking about Social Marketing and Social Email Marketing are Adolfo Kvitca (SPSS), Alejandro Aguilera (Doppler), Franco Carrera (Doppler), Jonathan Baldovino (Doppler), Juan Damia (In this opportunity with my Socialmetrix Hat on) and a surprise speaker…coooool! If you are not near the Tango City no problem mate! Just go here and register to the streaming…see you there! I take advantage to thanks the organizing team for
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