Today eMarketer publish a note with an study about the metrics that matter most. The result in the following chart: So, Clickthrouhgs, Traffic to website, Lead Generation/User opt-in, Pageviews (then what’s traffic?), Incremental Sales, ROI, Customer Retention/reactivation, Offer response rates, Requests for more information and Brand Lift or awareness are the metrics that most matters…now I understands a lot!
Continue readingA&N Media makes first Latin American investment in Endeavor firm Socialmetrix
I’m glad to announce that the British Public Firm A&N Media had acquired a Minority stake in the business of Socialmetrix, company built by this amazing people and I. The investment will directly finance the company’s international expansion, as well as an innovative and aggressive plan in product development. All the Socialmetrix Team and I wanted to thanks Vivian Baring (Chairman of AN International Media), Gabriela Ruggeri and the rest of A&N Media’s team for trusting in our project and in us in particular for this investment. For more information go to Endeavor Global.
Continue readingWeb Analytics, Digital Analytics, Online Analytics…why don’t we keep it simple?
Today’s WebAnalytics industry is discussing about how relevant is today the use of the term “Web Analytics”. So the general idea is finding a term that better defines our activity so, some ideas are Online Analytics, Digital Analytics, etc. But before trying to find a new term why don’t we define the root term, “Analytics”. If you go to Wikipediayou will find this definition “Analytics is the application of computer technology, operational research, and statistics to solve problems in business and industry“. It’s looks pretty much like what I do in my daily work so why should we add any other word? If you pay attention I never (in some particular cases)
Continue readingA Viable Vision by Eli Goldratt
Eli Goldratt, a person that I completely admire. Author of “The Goal” and of the TOC, Theory of Constraints. Take a look at it, it’s the perfect video for Friday…promise!
Continue readingTell me what’s your type of marketing and I’ll tell you who you are
Traditional Marketing, Digital Marketing, Online Marketing, Direct Marketing, Social Media Marketingand Email Marketing and some of the hundred types of Marketing we hear about. Marketing stands for generating market or demand. So in my opinion there is just one strategy, I mean, that one. A company needs income and benefits to keep on track, if the companies do not generate income and benefits they, earlier or later, will be out of the market. So, in my opinion, strategically talking, there is just ONE Marketing. The one responsible of bringing money to the company, besides the decision is going to online, digital, social, or whatever else marketing. So, online
Continue readingAnalytics tools – Behind the scene
In this post I will talk about what I think it is important about analytics tools. When I say analytics tools I’m not just talking about those tools that analyzes the behavior into a particular website (whatever you call a website) like Google Analytics, Yahoo! Web Analytics or Omniture. I’m talking about all the Analytics tools, included the other ones that analyzes Behavioral information like campaigns, A/B testing and email marketing. Also the ones that analyzes attitudinal like Social Media Analytics and surveys. The process begins with information retrieval. All the above mentioned tools has a particular way of doing that, even tools that do the same work, at least, slightly different. That difference would
Continue readingOne of the first copy of Meta Analytics is in Great Hands!
One of the first copies of Meta Analytics is in very good hands, Jim Sterne is one of the founders of the Web Analytics Association, Author of more than 8 books and an incredible person.
Continue readingDigital Analytics Association new board of directors
As the result of the election process carried on last month the following directors were elected. Returning – Vicky Brock, Consultant, UK – June Dershewitz, Practitioner, USA – John Lovett, Consultant, USA – Dennis Mortensen, Vendor, USA – Jim Sterne, Consultant, USA Slate (Approved) – Shari Cleary, Practitioner, USA – Jodi McDermott, Vendor, USA – Peter Sanborn, Practitioner, USA (Returning) – Ed Wu, Practitioner, USA (Returning) – Alex Yoder, Vendor, USA (Returning) At Large (2) – Joe Megibow, Practitioner, USA – Bob Page, Practitioner, USA Congratulations to all of them from the WAA Latin American team, Daniel Falcon (Perú), Enrique
Continue readingUSING PERSONAS FOR ECOMMERCE LIFTS
As you know, from time to time I love to share with you information from some people I admire. In this case one of the main builders of the Web Analytics industry, Bryan Eisenberg, tell us how to use Personas for generating an eCommerce Lift.
Continue readingData Driven Culture – Dealing with “change resistance”
If you are in the middle of the process of convincing your boss to begin with Analytics activities, you will definitely face a lot of troubles trying to make people (not just you boss) overcome the resistance to change. You have to know that becoming data driven requires a cultural, more than a technical change. Don’t you ever underestimate the power of people resisting to change. So take a look at the following video and prepare for a very challenging ride.
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