The last month I attended eMetrics New York, probably the most important and relevant event in our industry, which was incredible well organized by amazing people like Jim Sterne (a little history of it) and with a range of topics to satisfy even the most particular taste. I wasn’t able to listen all the presentations because I was at our booth, but the average quality of presentations was pretty good. The only thing is that, apparently, we have a new fashion word, let me introduce you the best, the most important and relevant word from the Online marketing industry…with you…”Attribution“.
Continue readingAnalytical Claustrophobia
The possibility of having two projects based on similar systems are almost null. I mean, even when you can have an eCommerce that sells Golf stuff and your competitor has the very same thing, both are not gonna work in the same way. All the elements of both systems will not interact in the same way so the experience will not be the same and the way the elements interact in order to reach the system’s objective will definitely not even similar. With the above mentioned differences is easy to understand why we need that the information platforms (Website Analytics,
Continue readingThe real value of Text Mining and Sentiment Analysis for Analytics proposes
We talked a lot in this blog about the different type of information and the value of each of them. One type of information is “Behavioral information“, useful to answer the “What are people doing”. Even when some people mix up Analytics with Website Analytics, the true is that Analytics it is much more than that. You can answer “What are people doing” with behavioral information, but not “Why they are doing what they are doing”. That it’s a huge problem…I mean, at least if you want to do something with the information like make a decision that drives your
Continue readingBack from Google Analytics Summit 2011
It was a very intense week at the Computer History Museum. Jesse Nichols, the tireless Program Partner Manager for Google Analytics and Google Optimizar, did a great job with his team, arranging an event for more than 500 people from all over the world in in a very exquisite way. I’m not sure what it is and what it is not under NDA so I wont go in depth about new launches and developments. The most important things I wanted to mention are: 1. The first day was basically an overall presentation about the platform improvements. All of them where
Continue readingGoogle Analytics changed the session (visit) definition
Last week Google Analytics changed the way the session (or visit) is calculated. Why is this so important? Because your past information will not change, just from now on, ergo when you analyze trends you will identify a variation in you reports comparing before and after the new visit definition, so the first thing you have to do is loading a new event note in your Google Analytics platform so when you analyze the information in the future it will be easy to understand the cause of the variation. Last visit or session definition: More than 30 minutes have elapsed
Continue readingDennis Mortensen’s Visual Revenues secures Series A seed founding
Yesterday I’ve received great news from Dennis Mortensen (Remember, the guy from Indextools, acquired by Yahoo!, today Y!WA), a guy that I admire for his great and pragmatic analytical mind. His company Visual Revenue secured Series A seed founding for USD512k led by Lerer Ventures, SV Angel, Kima Ventures and NYC Seed and joined by 10 individual Angel investors. The investment will be used to accelerate product development of company’s Predictive Analytics Platform for Media Visual Revenue offers media companies a first-of-its-kind Front Page Decision Support System for online Editors. The solution, which can predict the performance of a piece of content about 15 min. into the future, provides real-time recommendations on what
Continue readingCampaign comparison Google Analytics vs. Yahoo! Web Analytics
Which is the best Web Analytics solution? That’s one of the most frequently asked questions in this industry. Unfortunately things in the world are not that easy, because if there is one “best” solution why would people buy another one? If there is one “best” solution why competitors don’t just work on the same line of development? Most of the current solutions are the best…for a particular need. So the first thing to define it is what is your need. Let’s see a very simple example comparing Google Analytics vs Yahoo! Web Analytics (or Y!WA): 1. Campaigns with Google Analytics: Google Analytics
Continue readingAttribution Models, Constraint management vs direct attribution
The last month I attended eMetrics New York, probably the most important and relevant event in our industry, which was incredible well organized by amazing people like Jim Sterne (a little history of it) and with a range of topics to satisfy even the most particular taste. I wasn’t able to listen all the presentations because I was at our booth, but the average quality of presentations was pretty good. The only thing is that, apparently, we have a new fashion word, let me introduce you the best, the most important and relevant word from the Online marketing industry…with you…”Attribution“. Now, seriously…I’m surprised
Continue readingIs the Social Media Monitoring tools industry getting mature?
One of the indicators that shows that a particular vendor industry is getting mature is when the quantity of new solutions decreasing. This situation happens when the extraordinary benefits decreased at the point where the new players get troubles to earn money. A month ago or so I received an email IDEYA (A Business and Marketing consultancy firm) with a report calle “Social Media Monitoring Tools and Services”. The report is paid but they share some interesting in the Excerpts pdf or the report presentation. Two interesting points: 1. The quantity of new solutions launched per year (by introduction date) is decreased in 2010 for
Continue readingReport your Google Plus in Google Analytics and Webmasters tools
Well, it is great to find out that at least some players in the industry are taken seriously the importance of information integration, the importance of having all the pieces of the puzzle available when creating the decision making scenario. A way to revert the situation displayed in “Top Performance Metrics“. Last week Google released the +1 button, kind of a “Like” but for the Google+ Project. The best part of this released is that Google thought about integration from the beginning and you can measure the +1 button from Google Webmasters tools and Google Analytics understanding how +1 affect
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