Data Integration, where are you? During the last two days I was at Adtech San Francisco and I was very surprised (and not) because none of the Web Analytics tools where present there. Google was there just with Adwords, Yahoo! had no booth nor did Omniture, or Coremetrics. Would it be that they are big enough for not needing to do advertising? So, should I think that Adwords is small? You can also say that some of the tools are free and they are part of other business (like Adwords and Google Analytics) and here is when we return to the beginning. Information is what makes you
Continue readingANALYTICS NINJAS UNDERCOVER
During the last HOWA Buenos Aires Mariano Amartino (one of the most recognized bloggers in the region) was presenting the topic Analytics & Bloggers. He agued that he is not an Analytics expert but just a guy that uses a couple of metrics and a lot of intuition to manage their blogs. Actually I invited him to challenge us (people working in Analytics). You know, something like “I never used Analytics and I’m very successful”. I had the fantasy that if it is possible to be successful without Analytics then we had a lot to learn from…actually we could even understand why Analytics is not as much developed in
Continue reading2010 BOARD OF DIRECTORS ELECTIONS
The next 29th of March the Web Analytics Association will open the electronic ballot for the 2010 Board of Directors Elections. Qualified voting members will receive the electronic ballot via email on Monday, March 29 and will have through Monday, 12 of April to cast their ballot. I’m so glad to announce that I’m, for third time, one of the candidates. I’m glad not just because it means that we could have a person representing the Latin American Analytics Industry “on Board” but also because working with such amazing people will definitely promote the perfect environment to make Analytics grow at the necessary
Continue readingDigital Analytics Association Board of Directors elections
The next 29th of March the Digital Analytics Association will open the electronic ballot for the 2010 Board of Directors Elections. Qualified voting members will receive the electronic ballot via email on Monday, March 29 and will have through Monday, 12 of April to cast their ballot. I’m so glad to announce that I’m, for third time, one of the candidates. I’m glad not just because it means that we could have a person representing the Latin American Analytics Industry “on Board” but also because working with such amazing people will definitely promote the perfect environment to make Analytics grow at the necessary
Continue readingGOOGLE ANALYTICS GOES FOR INTERNET PRIVACY
Google has just launched a plugin focused on prevent browsers of saving information about your navigation behavior. You only need to opt out when you don’t want the browser saving information about you. Even when it’s true that this feature wont change the life of some of you, it’s a great step towards the Internet Privacy something important for an Enterprise Level Web Analytics Solution. View original post
Continue readingThe Digital Analytics Association launches new website
If you are a Digital Analytics geek I have great news, at the Digital Analytics Association we have just launched the brand new Website with an improved navigation, visual representation and probably the most important improvement, the addition of the member only online community, which gives you: 1- An Improved Member Profile and Directory: Your Member Profile can include memberships in various committees and country groups, links to personal social networking sights, and much more. 2- Ability to Get Involved: Are you interested in joining the Research Committee? The Spain Country Group? Simply go to the Groups section and join us. You will immediately start to receive
Continue readingA/B Testing or 360 view?
A/B Testing or 360 view? Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source. The information source is just a mere “provider” but is not important at all once the information is already in your information system. For instance a Web Analytics tool could provide Behavioral information, however some of them could provide attitudinal information and it doesn’t make any change as long as you know which kind of information you are handling in every case. If your Web Analytics tool just provide Behavioral information (all the
Continue readingA/B TESTING OR 360 VIEW? “BENEFITS” IS THE KEY
Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source. The information source is just a mere “provider” but is not important at all once the information is already in your information system. For instance a Web Analytics tool could provide Behavioral information, however some of them could provide attitudinal information and it doesn’t make any change as long as you know which kind of information you are handling in every case. If your Web Analytics tool just provide Behavioral information (all the Web Analytics tools do it)
Continue readingTowards and effective conversion optimization project
If you would like to optimize your site performance it is key to first identify the interactions that a user could generate on it. To do so you must forget about the holistic vision of systems by the systemic vision (highly recommended to read Peter Senge’s Fifth Discipline). The holistic vision says that in order to optimize each part of the system you need to optimize each part of the system while the systemic vision says that the important thing is to understanding and optimizing not the parts (or objects) but the interactions and not all the interactions but the one/s that are mainly constraining your website from a
Continue readingIDENTIFYING SITE INTERACTIONS, THE KEY FOR OPTIMIZING
If you would like to optimize your site performance it is key to first identify the interactions that a user could generate on it. To do so you must forget about the holistic vision of systems by the systemic vision (highly recommended to read Peter Senge’s Fifth Discipline). The holistic vision says that in order to optimize each part of the system you need to optimize each part of the system while the systemic vision says that the important thing is to understanding and optimizing not the parts (or objects) but the interactions and not all the interactions but the one/s that are mainly constraining your website from a
Continue reading