In order to understand the application of Packet Sniffer for Web Analytics proposes I interviewed Ivo Rehberger, founder, Development Manager and the main software architect of Nextwell. He has a doctoral degree in technical cybernetics, and has published many articles in technical journals and e-zines. In NEXTWELL he is responsible for research and development. Netwell commercializes a very interesting product called Clipen which is awfully usefull for Analytics proposes. JUAN: What’s packet sniffer? IVO: Generally, packet sniffer is an application (or sometimes appliance) that captures packets from a network and stores them on a hard drive. The term sniffer has probably its origin
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Packet sniffing for web analytics
Some time ago I’ve wrote the post “What are Log File Analysis and Page Tagging?” about the most popular web analytics technologies “Page tagging” and “Log file analyzers”. I received a comment from Ivo Rehberger (Development Manager, Nextwell) in which he mentioned the advantages of Packet sniffing over the other two technologies. I just omitted this third technology because I wanted to mention the two most popular, but I do agree with Ivo, this technology is as good as the other two and is important at least to mention it (with pros and cons). …”One of the most important advantage
Continue readingDoes viral marketing make any sence?
One of the very interesting presentations in MKTG 2.0 was Greg Johnson’s. He talked about innovation, and one of the topics he mentioned was Viral marketing. Even when some of the previews presenters mentioned their viral campaigns, Greg’s doesn’t doubt in criticize the concept in my opinion in a very exaggerated way. He said something like “What’s viral marketing but the very basic function of the internet itself?” I do not agree with Greg, so let’s see what viral marketing is: Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce exponential increases in
Continue readingMKTG 2.0 – Congratulations AMDIA!
Last Wednesday was MKTG 2.0 in Buenos Aires, it was a one day event organized by AMDIA (Asociacion de Marketing Directo e Interactivo de Argentina, or Direct and Interactive Marketing Association from Argentina). More than 28 speackers covered the most up to date topics of interactive marketing. – ROI in Digital Marketing :: Damian Voltes, Digital Ventures. – Email Marketing and Viral Marketing :: Julian Drault, ePEXO – E-commerce Best Practices :: Carolina Piber, Latin3. – Improving the CPC :: Damian Sztarkman, E-volution. – Rich Media, Impact Tools :: Adrian Campanelli, Real Media and Gabriel Sanchez Catena, Admotion. – Broad
Continue readingThroughput accounting – isn’t your website a system?
When Professor Ing. Adolf Held (MBA) presented in 2001 the topic Thoughput accounting I was a bit more than fascinated. Nowadays it’s still seems to me one of the most important management models, because you could use it for a bunch of different things. While lean accounting based on cost is focused in minimize the cost of capacity, throughput accounting is focused on maximize de use of capacity. The Theory of Constraints, a management philosophy derived from physics, assumes that constraints prevent organizations from achieving better performance. The Theory of Constraints (TOC) is based on a scientific method that has
Continue readingAn small picture from the big picture
Last week was the “big picture” from Emetrics Summit in Washington. I could not be there for work reasons but fortunately my friend Avinash could and has wrote at his blog great comments about. I´m analyzing the presentation and will be posting my conclusions soon, by now let me invite you to visit Avinash’s blog at http://www.kaushik.net/avinash (Thanks Avinash for sharing with us all the Big Picture´s information).
Continue readingWhen your traffic meet the users…
I’ve tested or at least investigate almost every web analytics tools, both log file analyzers and Page Tagging. I love to see how this companies are focus on improving front end stuff, or adding 3000 different reports (most of them doesn’t fit your needs), but none is focus on what I think really matters in web analytics. – Flexibility: Every single project is different and it has to be fixed to the corporate strategy, so how could be possible to use one of the “3000 standard report”, and even if you agree on reviewing each of them, it takes you
Continue readingSearch Engine Marketing (SEM) to U.S. Hispanics: Matias Perel Podcast
It seems almost every day a new study is released trumpeting the growing size and purchasing power of Hispanics. The one number that has many of us in marketing are very excited about is the 16 million Hispanics that are online today. They are a heterogonous and difficult to reach market.
Continue readingSocial Network analysis
Social networks have an exponential effect, this is because of the cicle built from the relationship between people, people generate content and other people looks for that content and generate another content and so on.
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