Category: Web Analytics

Yahoo reports that Nielsen/NetRatings will be scrapping the pageview-based rankings system that’s long comprised the industry’s webpage yardstick, in favor of tracking the length of time visitors spend at sites. The move comes as new technologies, such as online video and AJAX, chip at the relevance of pageviews. AJAX in particular is tricky, as it automatically populates sites with new information without a user having to refresh the screen or pull up new pages. This technology renders the pageview yardstick virtually worthless. ComScore Media Metrix, a Nielsen rival, recently developed a new metric to weather changes in site value led

In more than 10 years of experience I had the chance of trying almost all the well known web analytics tools, and I found some points that in my opinion Web Analytics tools developers must consider for their products. 1- Flexibility: Web Analytics tools are becoming more and more simple but at the same time less flexible. The possibility of manipulate the information inside the tool is a must, and in a lot of cases is not even available an API. 2- Cost: Prices are in general ridiculous. When Google Analytics was launched I thought that prices should decrease but

In web analytics we track, tabulate and analyze data from all what is displayed (and not) into an internet browser. Today the most normal things we display in a web browser are websites, blogs, and so on. But the desktop applications are installed in every computer so today we have part of the information of what every person do with a computer. The trend in a short term future is the all the desktop applications are going to be online (thanks God), no more installing hundreds programs after formating or changing your PC. But the thing is, does it became

In the Entertainment category, YouTube seems set to surpass BBC.co.uk in share of UK visits within weeks, according to Hitwise’s Heather Hopkins, writes MarketingCharts. BBC.co.uk has apparently been the top-ranked Entertainment website in the UK for the past two years. Home » Archives » 2007 » Jun » 22 » YouTube to Surpass BBC in UK Visits… YouTube to Surpass BBC in UK Visits In the Entertainment category, YouTube seems set to surpass BBC.co.uk in share of UK visits within weeks, according to Hitwise’s Heather Hopkins, writes MarketingCharts. BBC.co.uk has apparently been the top-ranked Entertainment website in the UK for

Please join Eric Peterson, CEO of Web Analytics Demystified, live and in-person, for a rare Web Analytics Wednesday (WAW) – on TUESDAY (WAT), June 19th. Well be at Aquents HQ at 711 Boylston St, in Boston, MA. Walk through the front door and look for the signs. We’ll be celebrating the partnership between Web Analytics Demystified and Aquent. Unica is also co-sponsoring the event. Eric will give a presentation, and we’ll also have the best analysts in the industry on hand (as long as the analysts aren’t traveling or too busy!  Did I mention free food and drinks (as usual)? And

If you are in the internet industry you sure know Avinash, one of the most dedicated web analytics professionals. His passion for web analytics allowed him becoming one of the top referents of the industry. His blog Occam Razors is visited by the most important industry professionals making it the most visited web analytics web site. Now, Avinash is presenting his book “Web Analytics, an hour a day”, where he goes beyond web analytics concepts and definitions to provide a step-by-step guide to implementing a successful web analytics strategy. His revolutionary approach to web analytics challenges prevalent thinking about the

Last 5th of June 2007 Google updated their Webmaster Guidelines, including the addition of hyperlinks to more detailed pages on specific quality guidelines. If you’ve never read through the Webmaster Guidelines it’s a good exercise and something I need to do again so I can be up to date with the latest changes. If you need more help in understanding the guidelines have a look at Patrick Sexton’s very useful resource Feed The Bot, which goes into greater detail than you’ll find at Google as well as providing links to additional resources. The only thing I don’t like about Feed The

Pageviews, visits and visitors, are apparently the most important metrics for measuring our website performance. Then as much pageviews, visits and visitors we could have as better our site performance is. Unfortunately this view is not only weak but incorrect. Those three metrics allow us measuring different kind of things. So if we have a publisher website our main metric is pageview (this is the way it works but is has lot of issues I’ll mention in a future post). If we are measuring a chat, unique visitor is out metric, because what we do want is people stay in

One of the greatest information sources is the company’s annual report, your can get awesome information about present and future situation and potential risk the company is going to be facing in the future. I was analyzing the Google Inc. results for the first quarter 2007 and I found this interesting analysis they do about their business. Enjoy it. “Our business has grown rapidly since inception, resulting in substantially increased revenues, and we expect that our business will continue to grow. However, our revenue growth rate has generally declined over time, and we expect it will continue to do so

Well after some weeks of using the new Google Analytics Version I’m posting my fist analysis about it. I was never so in love with google analytics since it born in November 2005 based on Urchin, the log file analyzer funded in December 1995 by Paul Muret and Scott Crosby (actual CEO of Google Analytics). Google analytics seems to be a Log File Analyzer that emulate a page tagging, since it is not installed in your own servers you need to tagging your site, those tags generate logs that are analyzed once a day by google analytics servers as a