Category: Web Analytics

One of the questions I asked Avinash during the interview was why should companies invest in web analytics profesionals when “everybody can handle” web analytics tools. In the answer Avinash mentioned his 10/90 rule which in my opinion companies must apply. This rule says that for every 10 dollars you invest in web analytics you should invest 10% in the Web Analytics Tool and 90% in professionals that use effectively that tool. But now I have a problem, because my company applied that Avinash

One year ago or so I was talking about something I called DAD or desired advertising (like this one or this one) that was based on delivering the right ad to the right person, and the right ad to the right person is linked to the variable “time”. And the variable time (when I want it) is expressed by the user in different ways, but always as an exteriorization of a desire. When the people browse in a search engine, or search content within a site or navigate particular content, or even accept to open an email, quick message, or

I’m so glad of presenting to you this interview with Avinash Kaushik. If you are reading this blog is because you are, at least, interested in web analytics, and off course you know him, but just as a formality here is Avinash’s BIO. Avinash is an Independent Consultant with a focus on speaking and consulting engagements that help organizations unlock the power of web research and web analytics to create truly data driven organizations and gain a strategic competitive advantage. He is also the author of the book Web Analytics: An Hour A Day, published by Wiley. Analytics Evangelist for

If you want to analyze any special process from your site with the funnel function here are some tips. The first thing you should consider is that your site is a system, taking into consideration the very basic concept (wikipedia: from Latin syst?ma, in turn from Greek ??????? syst?ma, is a set of entities, real or abstract, comprising a whole where each component interacts with or is related to at least one other component and they all serve a common objective), and as every system is extremely important to understand what things flows through it, how those flows occurs and

As much as we learn about our career and became better professionals as much things we do with no mental process involved. Once a journalist asked Pete Sampras what does he think about when playing tennis, and Sampras answered, I just react don’t thinking process involved. The same thing occurs to us, and even when this allows us to become more and more pragmatic, we should never lose our curiosity. So when you start using or just try any web analytics tool, start from the very beginning, understanding what every indicator means in terms of web analytics and in terms

Last 09th of January Ian Thomas posted in his blog (Lies, Damned Lies… “The unpredictable world of online marketing and web analytics) a note called “the rumors are true, Microsoft ‘Gatineau’ exists” with he following disclaimer: “None of the information in this blog post constitutes a commitment on Microsoft’s part to deliver any particular technology or service. Any and all of the information here is subject to change without notice”. But what Microsoft Gatineau is? Gatineau is the code-name for Microsoft’s forthcoming web analytics tool based on technology they acquired from DeepMetrix Corporation last year. Gatineau is the name of the Canadian city where

Social networks allow people to interact easily with people and share interests and passions. Internet knew how to capitalize this trend letting people to interact and generate content. The results it amazing, just take a look at Alexa´s top traffic websites. RANK Web Site 1 Yahoo! 2 Microsoft Network (MSN) 3 Google 4 YouTube 5 Windows Live 6 MySpace 7 Baidu 8 Orkut 9 Wikipedia 10 QQ 11 Megaupload 12 Hi5 13 FaceBook 14 Microsoft Corporation 15 Yahoo Japan 16 Blogger.com 17 RapidShare.com 18 Sina 19 Ebay 20 Friendster 21 Fotolog.com 22 Sohu.com 23 163