Brett Crosby announces new Google Analytics features

Brett Crosby, from Google Analytics, has announced today at eMetrics Summit in Washington, D.C. that the following Google Analytics features are close to be launched: 1- Event Tracking (beta test): By implementing a tracking module called ga.js (instead of urchin.js) you will be able to track how people use and interacts with Ajax, Flash and multimedia on your site without artificially increasing your pageview metrics. 2- Google Analytics Site Search: Just enable “Site Search” at any of your profiles and you will be able to find out what is people searching in your site and where those searches are driving people.

Continue reading

Google Analytics Short Cuts

If you are having some troubles setting up or analyzing information with google analytics, or just want it to improve your skills Justin Cutroni has launched a very interesting E-Book called Google Analytics Shortcut. This book is even recommended by…Google Analytics. Google Analytics Short Cut is divided into sections that explain the various features of Google Analytics. Each section describes how a certain feature works, tips on how to take advantage of that feature and warnings to help you avoid configuration mistakes. Here’s what the PDF covers: 1. Getting Setup Correct 2. How Google Analytics Works 3. Profiles and Profile Settings 4. Filters 5.

Continue reading

Barcamp Buenos Aires

Finally we had the First Barcamp in Buenos Aires. It was awesome!!! I’d like to personally thanks to the people that made it possible: Lucas Lopatin – CTO – United Virtualities Ismael Briasco – Founder – psicofxp.com Joel Chornik – Founder – ELSERVER.comNicolas Alen – Founder – ELSERVER.comSoledad Chianese – ELSERVER.com I would like to thanks also to René from OX2 that presented to us, very briefly, several case studies related with Analytics. His presentation finished with a Questions and Anwers session that people really enjoyed. I meet lot of interesting people and brillant minds. I will write later a more detailed post  . Here

Continue reading

BarCamp in Buenos Aires

Next Saturday 29th of September from 11 am to 7 pm hours you cannot miss BarCamp Buenos Aires. BarCamp is an informal and very interactive meeting where people from diverse areas like Technology, Usability, Design, Analytics among others will exchange knowledge about product, services, and theories about Internet 2.0. There is no reason to miss this event. There will be an Argentinian lunch along with the latest information about internet 2.0 and a very cool t-shirt, all for free (Thanks to the sponsors). Take into account that there are just 130 places so hurry up…

Continue reading

Groovle a simple idea with a solid business model

If you join Google Custom search and picture hosting you get Groovle, a service that allow you having your own customized Google search pages with two main options based on selecting a preexisting page or upload your own picture. Groovle makes its money from the search results generated by Google Custom Search, and given that those results are delivered by Google the business runs on a low cost, low barrier to succeed model.

Continue reading