One of the pillars of the Analytics 2.0 theory is “Integration” and a 360 degree view, because the only thing what matters is having relevant information close to your hands. I don’t really care where does the information comes from. Last 5th of March Google Analytics launched the beta version of “Benchmarking”, a new report that will allows you to compare yourself with any available Vertical Industry. I found this report simply amazing because it is really hard to now how your business is doing until you compare it with another company from your industry. How can you know who is the taller
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Since Microsoft Gatineau nothing will ever be the same
The first thing I thought when heard about Gatineau (Microsoft’s Web Analytics Solution) was, “now the market will become interesting”. Even when Google Analytics is not the best Web Analytics solution (I mean, not at all), is a great solution if we consider that is free, indeed is better than some none free ones. In that time I imagined the web analytics market as follow. Apparently I was not wrong, if you take a look at the Google Analtics’s blog they are launching updates without taking a breath. Actually they don’t even give me the chance of posting about one update and they are launching another
Continue readingGoogle launched the Urchin Beta Version.
Finally Google launched the beta version of Urchin. To those not familiarized with it, , Urchin is the Logfile Analyzer platform used by Google to build Google Analytics. Log file analyzer is the type of Web Analytics platform that you install in your server without any tag in your site pages. The logfile analyzers advantages are: 1- No direct variable cost (you don’t pay per pageview). 2- The information is always on your servers, no matter which tool you use. 3- We can change the Web Analytics Tool as many times as we want it and the information will be always
Continue readingThe apple doesn’t fall far from the tree
This is my two year old son Benjamin, he has applied for the Jr. Analytics Analyst position at Intellignos. What do you think, should we give him a chance?
Continue readingWhite Paper II – Planning and Improving Media Campaigns
When working in a media plan one of the main concerns is defining the media mix that guarantees the most effective results. This White Paper was generated to gives you an overall vision of how using statistics techniques to ensure certain level of success. I hope you find it useful and will be waiting your comments and doubts. Download the white paper “Planning and Improving Media Campaigns by using
Continue readingAnalytics 2.0 is running MS Gatineau
Two weeks ago I received the invite for joining the MS Gatineau Beta test. Unfortunately this month I was very busy and I haven’t see that in fact I received the beta testing access. So after receiving their reminder y finally got it up and running. . I’ll let Gatineau collect some data and in one or two weeks and then I’m going to review it.
Continue readingThe importance of a good information source
As we are saying for a very long time, if you are not able to believe in the information you are using to make decisions (at least with some certainty) it means you are putting your company under a very risky situation. Today Techcrunch posted a very interesting note about Alexa (we also talked about the low certainty of this information source long time ago). This note says that even when some information sources like comscore are measuring small sites incorrectly while with larger sites are more precise, but Alexa seems to get everything wrong, no matter how large or
Continue readingTowards the proper use of surveys
These days many websites are conducting surveys among their users, the availability of free tools is a key factor to understand their increasing use. But unfortunately are not always used in an appropriate manner. While the questionnaire is the basis of any survey and the great determinant of the success or failure of it, it is not just about generating some questions. Actually one of the biggest errors is arming a questionnaire with a lot of questions, poorly drafted and with non-clear choices. In this whitepaper [download=3] you will find quite simple recommendations that we suggest to having in mind
Continue readingRelax – Microsoft Gatineau Demographic information is well protected
Finally Microsoft is officially providing information about how they track, process and manipulate Demographic data for the Microsoft Gatineau Demographics report (view white paper here). Thanks Ian for this information! The process is as follows: 1- Once a new user register to Windows Live or MSN a LiveID and an ANID (Anonymous ID)are generated simultaneously. 2- The ANID is derived by applying a one-way cryptographic hash function to the LiveID. A one-way cryptographic hash function ensures that there is no practical way of deriving the original value from the resulting hash value—that is, the process cannot be reversed to obtain the original
Continue readingGoogle launched an awesome new feature – Site Search –
Google analytics always shown what people was searching to reach your site, but since the last 2nd of September it’s also possible to know what are people looking at within your site. The first feature (referral sources) tells you what was the people looking for when fount your site (just those that finally fount your site) while the second one, the new feature gives you information about what people search in your site when they are already on it. Why is this awesome? because several things, but mainly because, it could happen that someone fount your site by mistake (was looking
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